WHO IS ALEXANDER MA?
FROM HIGH SCHOOL DROPOUT, TO AWARD-WINNING FILMMAKER
FROM HIGH SCHOOL DROPOUT, TO AWARD-WINNING FILMMAKER
ALEX'S WORK HAS BEEN FEATURED ON:
ALEX'S WORK HAS BEEN FEATURED ON:
EARLY LIFE
EARLY LIFE
Growing up, I was extremely shy. I was negative, lazy and hated going to school. I hated school so much I dropped out when I was 16. After dropping out, I didn’t have any purpose or goals in life. But, I knew that making silly home videos and playing music was something I was decent at.
CAREER
In 2012, discovering how passionate I was about filmmaking and music, I offered free music videos for my musician friends. When it was time for me to upgrade my gear I started charging people $100 for my services. Surprisingly, people started booking me and were willing to pay me more. So $100 videos turned into $500 videos and it kept increasing to the point where I could pay my bills. It was at that time when I saw some potential to turn my hobby into a business, naming it Alexandher Films. From there, the music videos transitioned into short films, commercials, and corporate videos. After a couple years of these type of videos, I felt limited in my ability to grow as an artist.
Selfie from our first wedding in 2014.
ANDHER VISUALS
ANDHER VISUALS
Summer 2014, I was attending a friend’s wedding. And of course, the wedding videographer caught my attention. From there, an idea sparked. I had done almost every type of filmmaking except for wedding events. I knew that wedding videos would challenge me as a filmmaker because they were so different from the type of videos I was previously creating. So I went for it. I decided to start AndHer Visuals as a side project in late 2014.
Fast-forward to 2016, WPPI awarded me with best Wedding Film. Amazingly, I won not only First Place, but also the Grand Award for the entire filmmaking category. It caught me completely by surprise!
At this point, a lot of couples wanted to work with me. The (good) problem with this though was that I began double and even triple booking some weekends! I wanted to shoot everything, but I just physically couldn’t. That’s when I decided to scale my business and started sending out teams of talented filmmakers and editors to satisfy my clients. Couples all around the world loved my work so much, they were willing to fly me 100s of miles away from Los Angeles to capture their wedding. Now that I have a big and trusted enough team, AndHer Visuals sometimes shoots 3 to 4 weddings in one day.
At this point, a lot of couples wanted to work with me. The (good) problem with this though was that I began double and even triple booking some weekends! I wanted to shoot everything, but I just physically couldn’t. That’s when I decided to scale my business and started sending out teams of talented filmmakers and editors to satisfy my clients. Couples all around the world loved my work so much, they were willing to fly me 100s of miles away from Los Angeles to capture their wedding. Now that I have a big and trusted enough team, AndHer Visuals sometimes shoots 3 to 4 weddings in one day.
First Place & Grand Award at WPPI 2016
GIVING BACK
GIVING BACK
As the time passed, a lot of other filmmakers began asking me for advice on how to bring their wedding business to the next level. I began realizing there’s a need out there for more wedding filmmaking education. There might be a few tutorials here and there on the basics, but I couldn’t really find too many accessible educators that taught wedding filmmakers STEP-BY-STEP on how to go from where they are now making a living doing what they love as a filmmaker. That void in the industry sparked the idea and motivation for my education business, Wedding Filmmaker Mastery. And that brings me to the where I am now. With passions for filmmaking, capturing moments, and educating.
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